About Us

>> About Us <<

Meridian Global Brand Development

Getting a brand from the distillery to the world stage takes more than a handshake. It takes insight, experience, and a clear route. That’s where Meridian Global Brands comes in. We specialize in Route to Market (RTM) — the strategy that connects great drinks with the right consumers. Some see RTM as a simple exchange between buyer and seller. We see it as an entire journey, making sure every product tastes right, looks right, meets every legal standard, and stands out on a crowded shelf. Meridian partners with brands we believe can scale — those built on quality, character, and long-term potential. We believe every brand we work with has the potential to reach one million cases (9L) not by luck, but by design.

Guiding Meridian Global Brands is Donald MacLellan, an industry leader with seasoned expertise across every stage of the drinks business. Over 15 years, he has honed skills in sales and marketing management, planning, and brand ambassadorship, helping brands grow and succeed internationally. Backed by a team of market specialists across the globe, Donald ensures Meridian delivers tailored Route-to-Market strategies wherever opportunity exists. His knowledge of international markets and commitment to building strong, scalable brands drives Meridian’s mission: to chart the right path for every brand, every time.

>> Team <<

Our Team

>> Director <<

Donald MacLellan

Donald MacLellan brings 15 years of hands-on experience across every corner of the industry, from production and bottling to brand building and global sales. As the founder of Meridian Global Brands, he combines this expertise with commercial insight to help brands thrive worldwide. His career has been shaped by key roles in the growth of some of whisky’s most recognisable names, including Bruichladdich, BenRiach, GlenDronach, and Loch Lomond Group. Known for his forward thinking, Donald has built a reputation as a trusted leader in business turnaround, brand strategy, and international expansion. A graduate of AIHS/Cornell University (NY, USA), he pairs that expertise with a genuine passion for the craft, driving brands from creation to global success.

>> Logistics & Planning Coordinator <<

Rona Madine

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>> Sales & Marketing Coordinator <<

Bronwyn Gall

Bronwyn has gained valuable knowledge in Finance, Procurement, Sales and Marketing/PR. She has worked in various industries including the Oil and Gas sector and the Craft Beer world. After graduating from Heriot-Watt University in 2020, Bronwyn’s enthusiasm for the drinks industry has grown and has led her to become passionate in taking Craft Drink bottle photographs.

>> Learn More About Us <<

Contact Us

Scaling a brand isn’t a solo journey. That’s why we work closely with a network of trusted consultants, specialists, and industry experts, bringing in the right skills exactly when and where they’re needed. If you specialize in distribution, channel strategy, or sales optimization, join us to help brands reach more customers and drive growth. Let’s drive brands to new markets, together.